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Monster Kids: How Pokémon Taught a Generation to Catch Them All

為了解決BRAND OFF Dcard的問題，作者Dockery, Daniel 這樣論述：

The definitive, behind-the-scenes look at Pokémon, one of the most popular franchises in history, why its evolution from a single Japanese video game to global powerhouse captured the world’s attention, and how the ＂gotta catch ’em all＂ mentality of its fanbase shaped pop culture--​and continues to

do so today. More than just a simple journey through the history of Pokémon, Daniel Dockery offers an in-depth look at the franchise’s many branches of impact and influence. With dozens of firsthand interviews, Monster Kids covers its beginnings as a Japanese video game created to recapture one man’

s love of bug-collecting as a child before diving into the decisions and conditions that would ultimately lead to that game’s global domination. With its continued growth as television shows, spin-off video games, blockbuster movies, trading cards, and toys, Pokémon is a unique and special brand tha

t manages to continue to capture the attention and adoration of its eager fanbase 25 years after its initial release. Whether it was new animated shows like Digimon, Cardcaptors, and Yu-Gi-Oh!; the rise of monster-catching video games and trading card games; and more, Pikachu, the king of pop cultur

e in the ’90s, opened the doors in America to those hoping to capture some of Pokémon’s dedicated fans. In Monster Kids, Dockery combines the personal stories of the people who helped bring Pokémon to the global stage with affection and humor, making this book the ultimate look at the rise of the fr

anchise in Japan and then North America, but also the generation of kids whose passion for ＂catching them all＂ created a unique cultural phenomenon that continues to make a profound impact today. Daniel Dockery grew up with just a few TV channels and a dusty comic book rack at his local grocery st

ore, but that’s probably why he finds pop culture to be so fascinating, an obsession that he’d turn into a career. He was a columnist and editor at Cracked.com for several years, a contributing writer for SYFY.com from 2018 to 2020, and currently serves as the Senior Staff Writer at Crunchyroll.com,

where he continues to write about the things he loves on a near constant basis.

Happy Human: Being Real in an Artificially Intelligent World

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為了解決BRAND OFF Dcard的問題，作者Kallayil, Gopi 這樣論述：

Gopi Kallayil, author of The Internet to the Inner-net and one of Google's best and brightest, uses stories from his high-tech work life and his personal life to explore what it means to be truly happy--and what makes us truly human.Happiness is a multimillion-dollar industry, catering to our deep d

esire to live a joyful life and to a belief that, as human beings, we deserve to be happy. Gopi Kallayil believes in reversing that equation. He holds that what we truly deserve is to be human, and that the key to happiness lies in being 100 percent who we are, reveling in our authentic selves, even

if--maybe especially if--that means falling on our faces. Which Gopi has done. Many times. But he's also had spectacular success. This book explores the qualities that make us human and have helped to make Gopi successful and happy in both his personal life and his professional career. Told with Go

pi's candor and humor, his deep compassion and his love of the absurd, The Happy Human spans the period from his first job as a software programmer in South China to his current position as an executive at Google in Silicon Valley. Each chapter captures an event in Gopi's life where he dug deep and

found the means to express himself from a place of radical confidence: Singing live at Burning Man, even though he sings off-key and was terrified. Participating in a triathlon, with an open-water swim, when he had only swum in a pool. (Lifeguards pulled him into their boat to save him.) Speaking at

Toastmasters International and being willing to be awful--which he admittedly was--before finally, years later, becoming one of their top speakers. He also weaves in accounts of others who have dreamed big and acted on their dreams. Gopi's stories and practices help us find happiness by embracing n

ot only our own selves but the entire human experience, inspiring us to expect miracles daily, to use every fall as a chance to bounce, to go for what we want on every front, to live our lives full-out. Gopi Kallayil is Chief Evangelist, Brand Marketing, at Google; the founder of the yoga program

for Googlers, called Yoglers; and the self-proclaimed ＂Happy Human,＂ a title his business card bears above his name. Gopi is an avid yoga practitioner. He is also a triathlete, global traveler, and Burning Man devotee.Gopi earned his bachelor’s degree in electronics engineering from the National Ins

titute of Technology in India and received two master’s degrees in business administration, one from the Indian Institute of Management and one from the Wharton School of Business at the University of Pennsylvania. He has taught at the Wharton School and the Stanford University School of Business. A

former McKinsey consultant, he sits on the board of the Desmond Tutu Foundation and has delivered more than 100 talks on topics as diverse as yoga, meditation, brand marketing in the digital age, innovation, the dharma of business, and technology for the greater good. He has spoken at TEDx, the Wor

ld Happiness Summit, Yoga Journal LIVE!, and Wisdom 2.0. He’s the author of The Internet to the Inner-Net and has released two music albums with a group he co-founded, Kirtan Lounge. Website: www.kallayil.com

影響電子口碑意圖之因素探討

為了解決BRAND OFF Dcard的問題，作者張心芸 這樣論述：

過去許多研究探討影響電子口碑意圖之前因，本研究主要探討自我形象一致性對於電子口碑意圖之影響，及聯繫強度與自我揭露的角色。本研究以曾追蹤或按讚某品牌Facebook粉絲頁的消費者為研究對象，回收有效問卷共 253份，並以IBM SPSS 進行資料之分析。研究結果分述如下：(1)聯繫強度及自我形象一致性顯著影響電子口碑意圖；(2)自我形象一致性透過聯繫強度顯著影響電子口碑意圖；(3)自我揭露無干擾自我形象一致性對於聯繫強度之影響；(4)自我揭露無干擾自我形象一致性對於電子口碑意圖之影響。根據研究結果，本研究將提出相關建議以供業者參考。